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Creating Design Principles is a Team Sport

26 February 2025

Creating Design principles that have a real impact does not happen in a vacuum.

Gabriel Svennerberg

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Principles for AI design by PAIR

5 principles

People + AI Research (PAIR)

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The Zen of Github

14 principles

Github

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Guiding principles to design data-driven products

10 principles

Josh Clark

Figma Design Principles

9 principles

Figma

Guiding principles of Uber

3 principles

Uber

Organizational design principles

5 principles

Erik van Vulpen

Principles Of Web Accessibility

12 principles

Heydon Pickering

Principles for 'With Another'

4 principles

Cherné Africa, Pumla Maswanganyi

Principles for Effective Onboarding

6 principles

Stefanie Andersen

Fundamental Principles of Homepage Design

5 principles

Nielsen Norman Group

The SOLID Design Principles for Software Development

5 principles

Robert Cecil Martin

Spina CMS Design Principles

7 principles

Spina CMS

Design Principles of Android Wear v2

5 principles

Android Developers

Principles for responsible AI

6 principles

Microsoft

Facebook's Four B2B Design Principles

4 principles

Margaret Stewart

Fluent product design principles

4 principles

Microsoft Design

Blueprint for an AI Bill of Rights

5 principles

The White House

Google AI Principles

7 principles

Google

TXI Design Principles

5 principles

TXI

Nord Design Principles

6 principles

Nordhealth

Slack's Product Principles

5 principles

Slack

10 more Design Principles for Better Products

10 principles

Bresslergroup

Lyft Design Principles

3 principles

Lyft

7 Principles of Efficient Human Robot Interaction

7 principles

Michael A. Goodrich

ZapLabs design principles

5 principles

ZapLabs

Principles of Content Strategy

7 principles

Erin Kissane

10 Design Principles for Better Products

10 principles

Bresslergroup

5 Principles for the Online Banking Experience

5 principles

Greg Jones

Wonderbly Design Principles

4 principles

Wonderbly

Pinterest Design Principles

3 principles

Pinterest

Medium design principles

3 principles

Medium

Digital Product Design Principles for Degreed

12 principles

Degreed

Eight Principles of Purpose-Driven Design

8 principles

Expand the Room

Design principles to evaluate your product

6 principles

Dave Schools

Design Principles for In-App Messaging

3 principles

Intercom, Emmet Connolly

5 Principles for First Time Experience

5 principles

Evi K. Hui

Airbnb's design principles

4 principles

Airbnb

JDA NEXT Design Principles

7 principles

JDA Labs

Principles of product and service design

13 principles

Niklaus Gerber

OCC’s design principles

9 principles

Oxford Computer Consultants

Principles of Calm Technology

8 principles

Amber Case

Principles of pervasive retail application design

10 principles

Jonathan Morgan

Design principles for reducing cognitive load

7 principles

Jon Yablonski

Design Axioms

16 principles

Juhan Sonin

The 12 Realistic Principles of Agile UX

12 principles

Guiseppe Getto

Principles of bot design

8 principles

Emmet Connolly, Intercom

Building Blocks of Sustainable Web Design

4 principles

Mightybytes, Tim Frick

Principles for Considerate Products

16 principles

Alan Cooper